Augmented reality website experiences are trending upwards.

Augmented reality (AR) offers immersive, interactive experiences of real-world environments, enhanced and augmented by technology. There are a ton of ways eCommerce websites and online retailers can use AR to provide a better customer experience and increase conversions.

For example, customers can use AR to ‘try on outfits or preview products in a real-world environment from the comfort of their own homes.

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