DIGITAL MARKETING PILLAR 4: SEO

The best digital marketing strategies take return on investment (ROI) into account. If you invest a ton of resources into your website, but it is not being found online, your efforts have a low ROI.

SEO is the practice of improving a website so that it becomes search engine friendly. It is an essential part of any digital marketing strategy. In fact, organic search accounts for more traffic than all other sources combined.

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