How To Sell Cyber Security Services To Fortune 100 Executives
Here's an example of my thinking around risk management and business development. In late 2019 and early 2020, I found a Zoom vulnerability before the March 2020 FBI warning.
This was before the big concern about video conference call hijacking during COVID-19. At the time, the mainstream media was pushing working online via Zoom. Most corporations were using Skype, WebEx, and GoToMeeting.
I recorded this on April 30, 2020. It summarizes a marketing campaign targeting high net-work clients and senior-level executives. This video includes a complete marketing plan for selling cyber security protection services.
It's part of my analyst newsletter, available at https://www.InsideStrategicRelations.com/newsletter/
Are you looking for a lateral thinker with risk management skills? Do you need someone who understands business development? Direct message me.
If you weren't aware, this is how top-performing service providers get customers. They aren't trolling people on social media and LinkedIn. A direct response campaign like this positions you as an expert and puts you in front of buyers.
#CyberSecurity #CyberThreat #Marketing
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