Late Night. Can't Sleep.

I want to start documenting the pressing issues' in my life. Hopefully this problem will pale in comparison to the complexities of things I need to solve in the future.

My current problem is I need to figure out a way to make a 4pk of Copa be $19.99 in the State of NJ on shelves to the end consumer. I have devised a way to make that happen. But with the finite amount of resources I have, making our production run 5x the volume of what our first run is just not in the cards.

Hopefully I can leverage the relationships I have with my vendors for the raw materials to give me the same pricing at half the volume. What's the likelihood of that? Probably slim. However, what's the chances that Copa reaches the potential that I have envisioned for it?? Also probably slim. But I will continue to make this bet everyday until I am right!

If you have watched this video in it's entirety, shoutout to you! SUBSCRIBE.

Also, comment below creative ways to leverage our resources both financially and relationship-wise.

Be Blessed,
Nico