ROOT University: The Importance of Corporate PR & Media | 10.25. 22 Call

ROOT CEO & Founder, Clayton Thomas & Media Specialist, Lisa Crites get into the importance of corporate PR & Media as it pertains to The ROOT Brands while providing some helpful tips along the way.

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⌛ Time Stamps ⌛
00:31 Importance of Corporate PR & Media
01:14 Meet Lisa Crites
03:05 How journalism has changed
08:45 Marketing, advertising, media relations, public relations, & news issues management are not the same
10:10 What makes a good news story?
11:09 News Issue Management
14:17 Being careful with media
18:09 ROOT communications/media plan
19:03 Discussion & Q+A with Clayton Thomas & Lisa Crites
49:10 Lisa Crite's experience with Clean Slate
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