Can you sell something in 30 seconds? #shorts

Report by DemandGen came to a conclusion that on average 20% increase in sales opportunities came from nurtured leads and found dramatic improvements to key conversion stages in the sales process.

Short-form video content marketing helps to fast-track the nurturing of leads by educating prospects about the brand, its products and services, company culture, and how to use the product. The result of these videos is increased conversions in the pre-purchase stage by making viewers feel more confident and encouraged to take action on those purchases.

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