How cute the Phryges?The official mascot of the Paris 2024 Olympics 这有多可爱？巴黎奥运会吉祥物 |巴黎 2024 年奧運會吉祥物

It's official ! The Organizing Committee for the Paris Olympic Games has just unveiled the official mascot of Paris 2024 on Monday, November 14. Or rather, we should say THE mascots because the committee presented the Phryges: small characters directly inspired by the Phrygian cap.

After the panda from the 2008 Beijing Olympics or the dog from the 1992 Barcelona Games, Paris 2024 wants to celebrate the values ​​of France with the famous headgear, a true symbol of the French Revolution, of France throughout the world and an allegory of freedom.

A French spirit that also embodies commitments for a more inclusive society with an Olympic Phryge and a Paralympic Phryge, who wears a sports prosthesis with a blade. The opportunity for Paris 2024 to offer better visibility to para athletes.

Of course, given the scale of the event, the Phryges will not only be virtual mascots. A real merchandising strategy will be put in place by the Committee to develop the interest of the characters, in particular with the design and sale of stuffed animals.

A market entrusted to the French companies Gipsy and Doudou who will take care of the padding, assembly and seams while the raw materials and the preparation of the spare parts will be done in China (sic).

The Committee expects Phryges to represent 20 and 25% of licensed products. According to estimates reported by the Huffington Post, these pretty little mascots that make us (vaguely) think of Minions should bring in 127 million euros. So inevitably, they can have a smile!

多麼可愛的 Phryges：巴黎 2024 年奧運會的官方吉祥物

這是官方的 ！巴黎奧運會組委會剛剛於 11 月 14 日星期一公佈了 2024 年巴黎奧運會的官方吉祥物。或者更確切地說，我們應該說吉祥物是因為委員會展示了 Phryges：直接受弗里吉亞帽啟發的小人物。

在 2008 年北京奧運會的熊貓或 1992 年巴塞羅那奧運會的狗之後，2024 年巴黎奧運會希望通過著名的頭飾來慶祝法國的價值觀，這是法國大革命的真正像徵，也是法國在全世界的象徵自由。

一種法國精神，也體現了對一個更具包容性的社會的承諾，奧林匹克 Phryge 和殘奧會 Phryge 戴著帶刀片的運動假肢。 2024 年巴黎奧運會為殘疾人運動員提供更好的知名度的機會。

當然，考慮到活動的規模，Phryges 將不僅僅是虛擬吉祥物。委員會將製定真正的營銷策略來培養角色的興趣，特別是在設計和銷售毛絨玩具方面。

市場委託給法國公司 Gipsy 和 Doudou，他們將負責襯墊、組裝和接縫，而原材料和備件的準備工作將在中國完成（原文如此）。

委員會預計 Phryges 將佔許可產品的 20% 和 25%。據《赫芬頓郵報》報導的估計，這些讓我們（模糊地）想到小黃人的漂亮小吉祥物應該帶來 1.27 億歐元的收入。所以不可避免地，他們可以微笑！