The World Meets in Brazil

Following the global campaign, launched in London in July 2012, with the theme 'The world meets in Brazil. Celebrate life', the Ministry of Tourism, through the Brazilian Tourism Board -- Embratur -- launches this campaign's 2nd flight focusing on tourism ahead of 2014 FIFA World Cup. 'Home' is the institutional film of the Brazilian tourism that draws a parallel between the unique and natural beauties of the country and the rooms and the objects of a house. Using metaphors, it invites every tourist to feel at their own home. The opportunity is set: everything is almost ready for the visitors. The invitation is to experience the joy, the hospitality of the Brazilian people and the scenery of the great games.