Pret A Manger's "Attachment Rate"

2 years ago
2

Apologies for the video being out of sync. I couldn't fix it.
In 2021, then Pret UK Managing Director Clare Clough explained the "attachment rate" when customers by coffee vouchers, but then are enticed to buy other items. This video was leaked to me which I passed on to the BBC.

For more information, please see expret.org
YouTube: @expretDOTorg

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