Adidas is selling Yeezy shoes under non-Ye branding

The multi-national company largely known for athletic apparel, Adidas, cut ties with the rapper formerly known as Kanye West in October after his antisemitic tirades. However, Adidas owns the "Yeezy" line design rights, so they can sell those sneakers under their own branding. Officials say doing so will save Adidas roughly 300-million dollars in marketing fees and royalties.