LIVE STREAM | Meta’s Trillion Dollar VR Bet | Meta Is Collapsing
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Mark Zuckerberg’s persistence with the Metaverse is understandable. With a crackdown on permissions, Meta does not have the same grip on targeted ads it once enjoyed. The outcome which shocks investors every quarter and tanks its share price cannot be fixed by incremental improvements.
Despite dominating the social media space, they are still limited by the device their apps run on – devices today controlled by Apple and Google.
Meta realized this and – with the acquisition of Oculus in 2014 – started betting on controlling the next generation of devices. For Meta, if they’re a front runner in VR when it takes off, they get to set the rules. They get to serve personalized ads targeted better than ever, with eye movement and facial expression feedback on each impression.
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