Can the Morning Brew Make $100 Million? (CEO’s plan)

Austin Rief is the CEO and cofounder of the Morning Brew. In 2020, the Morning Brew was majority acquired for a $75 million dollar valuation, just five years after being founded by two University of Michigan students.

Morning Brew is a media company with an email list of over 3 million people. Their content informs, educates and empowers readers on the business world, money and their career. They bring informative and digestible daily news and information about businesses from Wall Street to Silicon Valley.

In this episode, Aaron and Austin talk about the metrics that matter to the Brew, what Austin learned about hiring and scaling, and how they implemented the EOS model to get outstanding results.

Austin Rief’s Challenge: Harness the power on the internet and learn from it. Leverage technology to make money.

Timestamps:

01:01 Digital Media is the easiest way for an 8-digit exit.
04:02 Mini Company Shouldn't Raise Capital
05:16 Rising Number of Employees for Morning Brew
07:07 People Are More Willing To Come To Morning Brew
08:05 Branding Morning Brew
10:20 The Metrics That Matter for Morning Brew
12:20 Morning Brew is now a Multi-Medium Company
14:10 Visions for Morning Brew
17:00 How Austin Fast-track his Knowledge Attainment
19:20 Importance of Coaches
23:39 The Key to Morning Brew's Success
32:05 Austin Rief's Advice