From the New Documentary 'Web of Chaos': Kate Hannah, Director of the Disinformation Project

"You can draw people in, in lots of different places, and each of the platforms are used in different ways. What is known internationally is the kind of 'trad wife' set of viewpoints, which is white, Christian, a lot of pseudo Celtic, pseudo Nordic ideologies behind it. They use Pinterest and Instagram to draw in other women who are interested in interior design, childrens' clothing, knitting, healthy food for children, and it does draw people in towards a set of white nationalist ideas. I mean it's relative easy to see, if you see a very beautiful, fair-skinned blonde or red haired child with beautiful braiding in her hair and some flowers, just step back a little bit (laughs ) which is really distressing because that's my heritage"

Source, Web of Chaos, TVNZ:

A deep dive into the world of disinformation, exploring how and why it’s spreading at pace throughout NZ and the world, and the striking consequences for social cohesion and democracy.

https://www.tvnz.co.nz/shows/web-of-chaos/episodes/s1-e1