Premium Only Content

Copywriting Tutorial: Urgent, Useful, Ultra-Specific, Unique - "The 4 U's" Formula - How to Use it
Provided to Rumble courtesy of 🉐 "The Dojo"
Download my free Copywriting Checklist for Businesses and Content Creators: Create compelling content & optimize your copy for conversions! - https://jonathancoates.net/copywriting-checklist/
Hey, what's up everybody Jonathan Coates here, and in today's free Copywriting tutorial,
we will be covering the "4 U's" Formula which is a very convenient framework first coined by Michael Masterson - https://www.awai.com/bio/michael-masterson/
and essentially what this formula does is, breaks a concept down into the following procedure:
1. Urgent
2. Unique
3. Useful
4. Ultra-Specific
With each one of the stages, we are able to convey clearly to the ready exactly how they can benefit and solve
an issue or problem in a way they haven't ever before and different from every other option,
and we also tell them why they need to take action immediately to get it done
So you can use this for your titles, headlines, body copy, emails, and sales pages!
I explain how it all works in this video and also share a few examples, I hope you enjoy!
=== Tools & Resources Mentioned in the Video ===
Swiped.co - https://swiped.co/
The Gary Halbert Copy Club - https://www.facebook.com/groups/1693450620932061
Jay Abraham Letter PDF (1992) - https://bit.ly/3gXHpWD
CLH Hook PDF - https://bit.ly/3Nl6xCB
--
Copywriting Tutorial: Urgent, Useful, Ultra-Specific, Unique - "The 4 U's" Formula - How to Use it
--
0:00 - Intro
1:46 - Example Copywriting Swipe 1
8:32 - Outro
---
Paypal Donations https://paypal.me/joncoates89
Donate via Cash App - $joncoates89
-
LIVE
The Big Mig™
3 hours agoFBI Burn Bags, Hidden SCIF’s & Truth About Mar-A-Lago Raid
5,135 watching -
1:50:11
Dear America
3 hours agoFBI Discovers THOUSANDS Russia Hoax Docs In “Burn Bags”!! + Pelosi EXPOSED For Insider Trading!!
103K75 -
1:27:12
Tucker Carlson
2 hours agoTony Aguilar Details the War Crimes He’s Witnessing in Gaza
71.6K112 -
LIVE
Badlands Media
5 hours agoBadlands Daily: July 31, 2025
4,302 watching -
2:16:31
Matt Kohrs
12 hours agoHUGE Earnings Beat, Inflation Data & New Record Highs || Live Trading Options & Futures
28.7K2 -
19:44
Bearing
3 hours agoWorld’s CRAZIEST Feminist Wants AMERICANS to WAKE THE F*** UP 🦅💥
6.26K35 -
47:09
Randi Hipper
1 hour agoUNITED STATES BITCOIN RESERVE IS COMING! WHITE HOUSE CRYPTO REPORT EXPLAINED
16.4K2 -
LIVE
Wendy Bell Radio
8 hours agoBurn Baby Burn
7,298 watching -
1:02:45
Game On!
19 hours ago $3.10 earnedFootball is BACK! NFL Hall of Fame Game 2025
33.5K5 -
1:55:56
FusedAegisTV
1 day ago3rd Party Partner Showcase Nintendo Direct! REACTION 7.31.2025 | FusedAegis Presents
25.4K