Copywriting Tutorial: Urgent, Useful, Ultra-Specific, Unique - "The 4 U's" Formula - How to Use it

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Download my free Copywriting Checklist for Businesses and Content Creators: Create compelling content & optimize your copy for conversions! - https://jonathancoates.net/copywriting-checklist/

Hey, what's up everybody Jonathan Coates here, and in today's free Copywriting tutorial,
we will be covering the "4 U's" Formula which is a very convenient framework first coined by Michael Masterson - https://www.awai.com/bio/michael-masterson/

and essentially what this formula does is, breaks a concept down into the following procedure:

1. Urgent

2. Unique

3. Useful

4. Ultra-Specific

With each one of the stages, we are able to convey clearly to the ready exactly how they can benefit and solve
an issue or problem in a way they haven't ever before and different from every other option,
and we also tell them why they need to take action immediately to get it done

So you can use this for your titles, headlines, body copy, emails, and sales pages!

I explain how it all works in this video and also share a few examples, I hope you enjoy!

=== Tools & Resources Mentioned in the Video ===

Swiped.co - https://swiped.co/

The Gary Halbert Copy Club - https://www.facebook.com/groups/1693450620932061

Jay Abraham Letter PDF (1992) - https://bit.ly/3gXHpWD

CLH Hook PDF - https://bit.ly/3Nl6xCB

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Copywriting Tutorial: Urgent, Useful, Ultra-Specific, Unique - "The 4 U's" Formula - How to Use it
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0:00 - Intro
1:46 - Example Copywriting Swipe 1
8:32 - Outro
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