Conformity and Obedience – Classic Studies (Sherif, Asch & Milgram) Social Psychology

Topic: Conformity and Obedience – Classic Studies (Sherif, Asch & Milgram) Social Psychology

In this lecture, we will review Conformity and Obedience: we will take a look at the following classic studies: Sherif’s Studies of Norm Formation, Asch’s Studies of Group Pressure, and Milgram’s Obedience Studies.

What is Conformity? A change in behavior or belief as the result of real or imagined group pressure.

Acceptance occurs when you genuinely believe in what the group has persuaded you to do…you inwardly and sincerely believe that the group’s actions are right. So it is conformity that involves both acting and believing in accord with social pressure.

Compliance is conforming to an expectation or a request without really believing in what you are doing. It is conformity that involves publicly acting in accord with an implied or explicit request while privately disagreeing.

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