Cognitive Dissonance Theory and The Primary Ways to Reduce Dissonance - Social Psychology

Topic: Cognitive Dissonance Theory - Social Psychology

In this lecture, we will focus on Cognitive Dissonance Theory and The Primary Ways to Reduce Dissonance.

Cognitive dissonance theory explains how people react to these micro-level inconsistencies in their thoughts and behavior. According to Festinger’s (1957) Cognitive Dissonance Theory, people have such distaste for perceiving inconsistencies in their beliefs to try to deny those inconsistencies.

Two cognitions (e.g., beliefs, attitudes, or perceived actions) are inconsistent with or contradict one another.
The more important the inconsistent cognitions are to the person, the more intense the feeling of dissonance and the stronger the motivation to get rid of that feeling.

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