Manual CPC vs Maximize Clicks (2022) - Difference Between Manual CPC & Maximize Clicks In Google Ads

In this video on manual cpc vs maximize clicks l will explain the Difference Between Manual CPC & Maximize Clicks In Google Ads

0:00 Intro
0:12 What Is Manual CPC
1:40 What Is The Difference Between Manual CPC And Maximize Clicks
3:40 How To Set Your Campaign To Maximize Clicks
4:37 How To Set Your Campaign To Manual CPC
5:15 Sponsor

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

A manual cost-per-click (CPC) bid means that you pay for each click on your ad. For CPC campaigns, you set a maximum cost-per-click (max CPC) bid. This is the most you’re willing to pay for a click on your ad. After setting the max CPC, check how many clicks your ads have accrued and whether those clicks lead to business results on your site. Don’t forget that internet traffic is always changing, so it’s important to re-evaluate your CPC bids on a regular basis.

This bidding method is beneficial because you only pay if the user has enough interest to click on your ad and learn more. Another benefit is that you have control over each bid, whether it’s an entire ad group or individual bids for individual keywords.

Manual CPC for the longest time was the golden bidding strategy inside google ads, but as Google's Ai has gotten better manual cpc has lost its effectiveness.

Maximize clicks: Definition
An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget.

Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest. You don't need to choose specific bid amounts for your ad groups, keywords, or placements.
With Maximize Clicks, you set an average daily budget and the Google Ads system automatically sets your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget.