How to Set Up Microsoft (Bing) Ads Conversion Tracking-

Watch this video to learn step-by-step how to set it up in detail.

Table of contents:

0:00 - Introduction
1:03 - How to set up the UET tag
6:30 - How to set up conversion tracking
12:16 - Where to see your conversions

Setting up conversion tracking can be extremely helpful since you will be able to see conversion data for every facet of your account - the keyword level, ad level, ad group level, ages, genders, etc...

This will help you identify the losers and winners so you can cut the losers and scale the winners.