A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4)

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

=== TIMESTAMPS ===

00:00 - Intro
00:34 - What is Google Tag Manager?
05:00 - Create an account and container
08:32 - Account overview
12:36 - How to install Google Tag Manager
16:45 - Tags, triggers, and variables
22:10 - Quick introduction to Google Analytics 4
32:07 - Tags. Tracking pageviews with Google Analytics 4
37:59 - Testing tags
48:36 - Publishing tags
53:06 - Implementing custom scripts
55:39 - Quick introduction Google Analytics 4 event tracking
01:03:41 - Triggers
01:11:39 - Event tracking (with GA4)
01:32:14 - What you should do next