The Benefits Of Ketosis & Ketones With Frank Llosa #MakingBank #S7E11

In this episode of the Making Bank podcast, we welcome guest Frank LLosa. Frank is the founder and CEO of KetoneAid Inc which is the world leader in Ketone Salts. He also just launched Hard Ketones which is the world’s first ethanol free alcohol. Frank has revolutionized the keto space. Frank is a serial entrepreneur who has an incredible track record of success in a number of fields from real estate, to highly technical photography for National Geographic, to one of the first cloud-based storage systems available to the public. Now through KetoneAid Frank offers one of the purest ketone esters ever tested.

This week on the podcast, Frank talks about how he developed a ketogenic drink that was 40 years in the making. He also talks about the benefits that ketones have for you from a health and energy standpoint.

Listen to Josh and Frank discuss ketones:

(2:53) Frank’s Background
Before Frank was revolutionizing the keto space, he was a real estate agent. His wife’s godfather was Dr. Richard Veach and he had been working for the last 40 years trying to develop a keto drink that would stimulate a ketogenic diet. So Frank had prior success by creating one of the first cloud-based storage systems available to the public and he decided to take a shot at developing a keto drink. It took two years of research and development and now Frank’s drink is the sponsor of the number one cycling team in the world.

(5:41) Biggest Challenges Frank Faced
The first hurdle that Frank had to overcome was being able to figure out how to scale. To overcome that, rather than using one R&D lab, he had 3 or 4 labs that were competing against each other to complete the same task. Another hurdle that Frank faced was getting customers to believe in his product enough to actually want to try it. The hardest part was clearing up the misconceptions and misinformation that had been spread by other keto companies so that they could sell more of their products.

(9:20) Benefits of Ketones
While there is a lot of misinformation spread regarding the actual benefits of ketones, you can expect to have better recovery after they workout, it’s also used to clear brain fog. People also use it to help with their multi day fasts — they use it for its appetite suppression effect. Even though people usually use ketones to get a boost to their energy, if it’s used in small amounts before bed, it could also help you track around 30 minutes more of deep sleep. It’s important that we understand the real benefits of ketones and not the misinformation that gets spread so that consumers will spend more. Ketones are beneficial but to a certain extent.

(16:02) What Sets KetoneAid Apart
Frank believes that it’s his marketing message that sets KetoneAid apart from the rest. Rather than using flashy graphics that can appeal to their customers, Frank focuses his marketing message on getting his customers to believe in his product. His marketing message doesn’t revolve around his ketone ester being the only ketone product they should buy. He tries to promote the value of ketones to his customers through his own product and other products as well.

(19:11) Just Do It
Frank explains how he didn’t go down the venture capital route even though most people think that’s the correct path. He goes on to explain that people use venture as an excuse when they aren’t getting enough funds. Instead of complaining about not having an abundance of funds to start your company. It’s rare that you will, Frank’s advice is to stop whining and start doing instead. Just start, if your company is good enough, then you’ll be able to figure out how to make it work.

Links mentioned:
Ketoneaid.com
Twitter: @ketoneaid
Instagram: @ketoneaid
LinkedIn: linkedin.com/in/frankllosa/