Woke Media PANICS Over DC FILMS Made "For The Fans!"

Forbes claims Warner Brothers Discovery won't be successful by making superhero films for the fans. They supposedly must be more like Marvel to be more inclusive. With Walter Hamada gone, and David Zaslav in charge, they will never do this.Show more

WBD Can’t Succeed By Making Superhero Movies Just ‘For The Fans’
https://www.forbes.com/sites/markhughes/2022/10/24/wbd-cant-succeed-by-making-superhero-movies-just-for-the-fans/

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Woke Media PANICS Over DC FILMS Made For The Fans!

With Warner Bros. Discovery’s superhero release Black Adam grossing $67 million domestic and $70 million international at the box office this weekend, the marketing — led by the film’s superstar Dwayne Johnson — has focused on the message “we’re listening to the fans.” But fandom is divided on what they want, and these films have to be made for the mainstream global audiences if they are going to achieve blockbuster success needed to compete with Marvel Studios. WBD simply cannot succeed in the longterm by making and marketing these movies as just “for the fans.”
Dwayne Johnson stars in ″Black Adam″
Dwayne Johnson stars in "Black Adam"SOURCE: WARNER BROS. DISCOVERY
WBD’s new leadership is attempting the upteenth “course correction” for their DCEU properties, and many of their decisions thus far have been controversial if not downright shocking and perplexing. This has caused further division in a fandom already split into multiple factions that are often hostile to one another (too often, and usually for too simplistic and too selfish of reasons).
(Spoiler Warning: From here, I’ll be mentioning various things about DCEU projects that you may or may not be aware of, including some things about Black Adam that I’d normally not mention on opening weekend, but the marketing and Johnson himself have been so constantly hinting and winking about it that it’s a bit silly to treat it as a secret or spoiler at this point — but still, here’s your spoiler warning!)
Black Adam wound up an amalgamation of elements intended to appeal in nominal ways to multiple of these factions, yet in ways that also seem likely to alienate many of those same fandoms in other ways. And regardless of what any one of us personally thinks or prefers about this movie or others in the DC stable, they need to focus less on selling their films as “for the fans” and more toward appealing to what mainstream audiences want and respond to most from DCEU movies.
Black Adam’s opening weekend numbers are healthy, despite mostly negative reviews (it’s at 40% on Rotten Tomatoes, with just 29% from Top Critics) and a modest B+ Cinemascore from audiences. The film has a mostly open field ahead for three weeks, allowing it time to boost its grosses before the Marvel superhero sequel Wakanda Forever arrives to rule the box office for the rest of November and into mid-December, when Avatar: The Way of Water will defy all naysayers by becoming another of the highest-grossing films of all time and probably setting endless box office records.

The point is, Black Adam has a decent chance to top $500+ million if it has high-end weekly holds and bigger-than-expected weekday performances, before the competition sucks all of the oxygen out of the box office for everybody else. But if the hardcore fanbase showed up en mass for opening weekend and if the modest word of mouth doesn’t help drive higher attendance and repeat business for the next few weeks, then Black Adam might wind up closer to the $400+ million range.
Aldis Hodge stars in ″Black Adam″
Aldis Hodge stars in "Black Adam"SOURCE: WARNER BROS. DISCOVERY
And the fact is, with a nearly $200 million budget and $100+ million in marketing, this film needs to reach at least $650+ million to cover its costs (studios only get about 40% of global ticket sales, sometimes less). While a $400-500 million result would look like a respectable result for an unknown superhero origin story released in October, it might’ve had a better chance at higher box office returns if it were marketed less as “for the fans” and more as “for everybody” (especially with such a relatively diverse cast compared to many other superhero movies).