2 years ago

Successful leaders know how to have an impact. Great leaders know how to inspire. Leadership communication is one of the most important factors that influences business success. It has a clear and critical impact on an organization’s bottom line.

According to Connected Leadership study for 2021, although 86% of executives use social media, many spend time on these channels in a haphazard way that doesn’t tie back to their objectives. Just showing up without a plan doesn’t work on social media if you’re a leader trying to deliver true business value.

I had the honor of interviewing Kevin Knebl. He is The Most Recommended Business Speaker in the World among over 281,298 Business Speakers Worldwide and has 1930+ individually hand-written, client Recommendations worldwide. He is coauthor of the “The Social Media Sales Revolution” and contributing author of "Learn Marketing with Social Media in Seven Days".

https://www.linkedin.com/in/kevinknebl/

We had discussion on many interesting topics business growth and leadership development. He shared insights on importance of effective communication skills in both online and offline environment. He also describes how to build relationships with different communication expectations on different social media platforms.

Timestamps:

00:00 - Introduction
02:10 - Shift from Offline to Online
06:18 - Drawing the line between casual and professional
10:36 - Knowing your clientele
13:38 - Simplifying challenges
18:24 - Understanding ROI
21:07 - Principles vs Strategies
24:36 - Delivering Sincere Value
31:32 - Branding people
35:09 - Doing your best
35:09 - Logic of trust
42:12 - Scaling trust
46:41 - Value generator
52:49 - Mr. Knebl
56:01 - The hardest part
58:46 - Connecting with Kevin
01:01:15 - Succeeding every time
01:01:58 - Outro