What Is Cost Per Click (2022) - What Is CPC In Google Ads?

In this video, what is cost per click (2022) I will go over What Is CPC In Google Ads and discuss the best practices, we follow for the best results.

0:00 Intro
0:05 What Is Cost Per Click (CPC)?
1:05 CPC In Google Ads
2:00 The Importance Of Cost Per Click (CPC)

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Cost-per-click (CPC): Definition

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).

Your max. CPC is the most you'll typically be charged for a click, but you'll often be charged less -- sometimes much less. That final amount you're charged for a click is called your actual CPC.
If you enter a max. CPC bid and if someone clicks your ad, that click won't cost you more than the maximum CPC bid amount that you set.
You'll choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget).
CPC pricing is sometimes known as pay-per-click (PPC).

Google PPC is used by millions of websites and businesses all over the world: It’s a powerful, cost-effective way to raise brand awareness and drive qualified traffic to your site, boosting sales and other conversions.

Why Use Google PPC?
Sometimes people ask, “Why would I pay to appear on Google when I can get my site to show up for free?” The answer is, it’s not as easy to drive “free traffic” as you think.

Google’s algorithms are designed to only reward the highest-quality sites with organic rankings, and it can take a lot of time, effort, and cost to achieve organic rankings on the keywords you want to rank for. It’s worth the effort, but don’t you want to be attracting traffic and driving sales in the meantime?

Going the PPC route is often faster, and in addition, gives you more control over the appearance of your listing in the search results. For example, if you’re selling bird houses, you’ll have a real advantage over the competition that is only using SEO if you’re also using PPC.