Ulta Beauty BLASTED for Promotion Including Dylan Mulvaney

Ulta Beauty is a retail corporation which markets products exclusively to women. Going into the holiday season...Ulta Beauty has decided to promote a marketing campaign that's more inclusive to ALL women.

Last week...Ulta Beauty featured Dylan Mulvaney as a guest on their Beauty of Girlhood podcast. Social media reaction to Dylan Mulvaney and Ulta Beauty was overwhelmingly negative...but the reaction in the mainstream media was the opposite. We discuss the difference between the cultural reaction and media reaction...and explain why the mainstream media continues pushing this narrative.