Streaming Wars Faces A New Enemy: Churning?
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1 year ago
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The argument between the binge model and the weekly model looks like it may finally be coming to a head as more and more customers will utilize a free membership or just cancel after a month and binge watch what they want. With the economy not getting any better the practice has become so common that they now have a term for it. They are calling it churning and its showing these streaming companies like Netflix, Disney, Amazon Prime, Hulu and many more that maybe short seasons and binge models aren't good for keeping viewers engaged long term. How will they fix this? Lets find out.
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