Pay Per Click Google Ads (2022) - What Is PPC In Google Ads

In this video, pay per click google ads (2022) I will go over What Is PPC In Google Ads and discuss the best practices, we follow for the best results.

0:00 Intro
0:10 What Is PPC?
0:28 What Does It Cost?
1:10 How It Affects Your Google Ads Account
4:02 Sponsor

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

What Is Google PPC?
PPC is short for pay-per-click advertising, a system that enables you to advertise on Google, getting your message out to a vast audience of people searching for products, services, or information that you can provide.

Google PPC is used by millions of websites and businesses all over the world: It’s a powerful, cost-effective way to raise brand awareness and drive qualified traffic to your site, boosting sales and other conversions.

Why Use Google PPC?
Sometimes people ask, “Why would I pay to appear on Google when I can get my site to show up for free?” The answer is, it’s not as easy to drive “free traffic” as you think.

Google’s algorithms are designed to only reward the highest-quality sites with organic rankings, and it can take a lot of time, effort and cost to achieve organic rankings on the keywords you want to rank for. It’s worth the effort, but don’t you want to be attracting traffic and driving sales in the meantime?

Going the PPC route is often faster, and in addition, gives you more control over the appearance of your listing in the search results. For example, if you’re selling bird houses, you’ll have a real advantage over the competition that is only using SEO if you’re also using PPC.