What Is Move to Earn? [ STEPN, FITFI & WIRTUAL Explained ]

As you might have guessed, move to earn platforms provide users with rewards for keeping fit, unlocking an additional income stream for participating in their usual exercise activities, or taking part in specific fitness-related challenges. It comes off the trend of play-to-earn — where users are rewarded, in cryptocurrency, for playing these games.

The term move-to-earn was coined and first popularized by the Web3 lifestyle app known as STEPN in September 2021, and has since been adopted by a variety of other apps that reward users for their activity.

Sounds too good to be true? Well, there’s a catch. In the vast majority of cases, users need to fork out a significant amount of money to begin earning. Nonetheless, under the right circumstances, move-to-earn applications could provide an intriguing opportunity to generate income, and might motivate users to increase their physical activity.

Here, we take a closer look at the move-to-earn landscape as it stands, and examine some of its biggest players.