How AJ Patel Built Zesty Paws From 0 to $600M in 6 Years

In 2015, AJ Patel had a dilemma. He could not find healthy functional dog treats for his beloved Goldendoodle so he took it upon himself to solve this problem. There was a void to be filled in the pet health and wellness sector so he started his own line of pet supplements and treats called Zesty Paws. In 6 years, he grew his business from 0 to over $100 million dollars in revenue and sold it to an international health and nutrition company, H&H Group for a reported $610 million dollars in 2021. He had an unrecognizable brand name. He didn’t have first movers advantage. And he was relatively unknown in the business world. So how did he do it?