Game Of Thrones $300M GAMBLE | House Of The Dragon Premieres TODAY

Game Of Thrones Prequel - House Of The Dragon PREMIER | HBO Max & Zaslav's $300M Gamble

GAME OF THRONES HOUSE OF THE DRAGON Premieres TODAY on HBO and HBO Max and David Zaslav and company at Warner Bros Discovery isn't leaving a penny unspent in the MASSIVE marketing blitz for this highly anticipated Game of Throne prequel.

According to sources via Deadline, Warner Brothers Discovery and CEO David Zaslav allocated OVER $100M to the marketing of this new 10 episode series premiering at 9PM EST Sunday Aug 21st. That is a MASSIVE BUDGET for marketing a TV series and it may not yet be over, depending on just how huge the premiere will be. The marketing campaign reached a reported 130M people in the United States ALONE which is clinically insane.

How will the two-pronged Nielsen data fair for House Of The Dragon? Nielsen will be measuring BOTH liner delivery via HBO and Streaming delivery via HBO MAX on a separate basis.

https://deadline.com/2022/08/house-of-the-dragon-david-zaslav-memo-warner-bros-discovery-1235096083/

https://deadline.com/2022/08/house-of-the-dragon-hbo-biggest-marketing-campaign-1235096571/

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