What Is A lead Magnet

What is a lead magnet? A lot of people don't really understand that whole concept.

I've been doing a lot with lead magnets lately. The reason I have been being that lead magnet are kind of well, they can be a more passive way of getting people that you could sell to into your email list. Not all lead magnets are passive though. I just wanted to talk about that. Lead Magnets really are designed to attract your ideal audience to you your business so that you can have a deeper conversation and potentially sell to them. So some lead magnets, Some of the lead magnets I've been helping people with lately have been just basic PDFs. They're the easiest to create, and quite frankly, they're very effective. If you give a very good lead magnet, which is something that, a lead magnet should always be something that your audience wants.
Not necessarily what they need but what they want. Because they need to identify their want. They don't always identify the need. That's your job to help them later. So it has to be what they want. And when it's what they want,
you can attract them to you because they'll raise their hand. They'll say, hey, I want that. Yeah. So PDFs are the easiest. Ebooks are pretty easy too. They're just a little bit longer than the basic PDF. People don't think about this,
but master classes and live launches. Those are all lead magnets. They just take a lot more of your time. So those are all designed to attract your ideal client to you in a way that allows you to be able to have that deeper conversation and sell to them in the future.