The Three Effects of Content Marketing That Your Boss Doesn't Know

It can be hard to predict the future results of your content marketing efforts. It's especially hard for bosses/executives that are accustomed to reading reports about advertising campaigns.

In this video I give some handy names to the effects of content marketing:
1) The evergreen effect - 00:34
2) The blow up effect - 03:44
3) The warmth effect - 05:31