Google Ads vs Google Adwords (2022) - The Difference Between Google Ads & Google Adwords

In this video on google ads vs google adwords I will go over The Difference Between Google Ads & Google Adwords

0:00 Intro
0:12 What is the Difference Between Google Ads & Google Adwords
0:58 When The Change Happened
1:58 Google Ads Automatic Campaign Builder

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Google AdWords is now Google Ads
On July 24th, 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video.

What changed
On July 24, 2018, the new Google Ads brand—including the new name and logo—was updated in the product interface, Help Center, billing documents, and more. The URL you use to access your account changed from adwords.google.com to ads.google.com, and the Help Center changed from support.google.com/adwords to support.google.com/google-ads.

Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.

To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the Google blog.