We need to find where people are searching, and get there first - UN

Melissa Fleming, United Nations Under-Secretary-General for Global Communications at the "Tackling Disinformation" meeting - September 20, 2022Show more

"… uh… travel to where the disinformation also travels, um… Claire has spoken about data gaps. We need to find where people are searching, and get there first. But not with a kind of boring 50-page document, but, content that is produced in an engaging form, that travels well digitally, and works on social media. And also in languages - we deployed our country officers all over the world, to kind of take the basic messaging, that really didn't change that much on 'Health Guidance', and on 'Efficacy and the 'Safety of the Vaccines', and produced content in such a way that it is locally relevant and that it travels in digital spaces, but is also in languages that people understand, and in context that make sense. So we really took a lot of guidance from our local teams, what was trending there, what we don't want … central messaging from Geneva, or New York, isn't going to work for everyone."

Source: YouTube WEF 'Melissa Fleming - How to Tackle Disinformation'
https://youtu.be/xu6nL4NFXzU

Download on Telegram:
https://t.me/c19Videos/527

Full Session on World Economic Forum "Tackling Disinformation"
https://www.weforum.org/events/sustainable-development-impact-meetings-2022/sessions/tackling-disinformation

More clips from this meeting:
https://pennybutler.com/un-wef-google-partner-to-control-science/