Copywriting Tutorial: How to Write Letters That Grip Attention + Free Headline Generator

Provided to Rumble courtesy of 🉐 "The Dojo"

Download my free Copywriting Checklist for Businesses and Content Creators: Create compelling content & optimize your copy for conversions! - https://jonathancoates.net/copywriting-checklist/

Hey, whatsup folks in today's free copywriting tutorial I'm pretty excited because I dive back into one of my favorite books of all time: Applied Business Correspondence by Herbert Watson.

In my last training on this masterpiece, we talked about a profitable sales letter where the company was selling fertilizer.

& now we go into great detail on the difference between attracting and gripping the reader's attention, because as the authors mention: there's an important distinction.

So we get real surgical here and break this down, there are a few excerpts I share with you that I believe you will find helpful in your business once you apply it in practical applications such as your sales funnels,

advertorials, email subject lines, etc.

As a bonus, I also share with you two different headline generator tools that only require the main keyphrase from your market or content piece and a click of a button,

and it will literally generate up to 700 plus practical and proven headline templates,

and all they will need is a few grammatical corrections and some re-arranging of words occasionally.

You will have so many to choose from, that you will never run out of headline ideas again.

I hope you enjoy the video as much as I enjoyed making it!

=== Tools & Resources Mentioned in the Video ===

Applied Business Correspondence - https://archive.org/details/cu31924013879253

Title Generator - https://www.title-generator.com/

Small Business Trends Headline Generator - https://smallbiztrends.com/tools/title-generator/

Small Business Trends Thesaurus - https://smallbiztrends.com/tools/title-generator/thesaurus.php

---
0:00 - 1:04 - Intro
1:05 - 02:35 - Applied Business Correspondence - How to Grip Your Reader's Attention
02:35 - 03:42 - Gripping Their Attention Verses Attracting Their Attention
03:42 - 06:57 - Example Letter - Seamless "Thumbprint" Transition
06:57 - 09:29 - The Search Light Ray Analogy
09:29 - 10:42 - Title Generator
10:42 - 10:48 - Small Business Trends Headline Generator
10:48 - 11:20 - Small Business Trends Thesaurus
11:20 - 12:23 - Outro
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Copywriting Tutorial: How to Write Letters That Grip Attention + Free Headline Generator
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