Russophobia

Hate breeds hate. Is there hatred for Ukrainians in Russia? And hatred for Russians in the Ukraine? Is hate against Russians in the West growing because of the war? And hate against the West in Russia too? How can we stop all that hate from increasing?
P. S. Not everything is in black-and-white, and not everything is about Nazis. But the media loves to simplify things. Ah, the song is "The Russians are coming", by Captain Sensible.