Premium Only Content

NIGERIA BECOMES THE FIRST COUNTRY TO BAN FOREIGN MODELS IN ADVERTISMENTS!
The measure is expected to boost work available for home-grown talent. Up until now, the Nigerian advertising sector used a large proportion of white British models and voice-over artists.
Even before the ban was announced, companies had to pay a 100,000-Naira tariff, which is around $240, for every foreign model used in an advert, making Nigeria one of the world’s most uncompromising environments for media representation.
“Ten to twenty years ago if you checked the commercials, I would say they were almost 50/50 in terms of foreign faces, and all the voiceovers were British accents,” Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, tells The Times of London.
Nigerian brands would use foreigners, while multinationals such as Coca-Cola and LG would simply distribute their global campaigns, full of white models, in Nigeria.
Indicating the shift in advertising strategy by international brands, Guinness shot their present African television commercial campaign in Lagos and used a Nigerian director and local models.
Announcing the ban earlier this week, ARCON’s Director General Olalekan Foladapo explained that the policy would not affect ongoing advertising campaigns, saying they would be permitted to run out their terms.
However, Foladapo added that “subsequent applications for revalidation for continued exposure of such materials will not be granted” by the Advertising Regulatory Council.
ORIGINAL LINK -- https://petapixel.com/2022/08/29/nigeria-becomes-first-country-to-ban-foreign-models-in-adverts/
-
1:00:23
LanceScurv
1 month agoTHE CRISIS IN SUDAN AND PAN AFRICA FT. ART MOBLEY FROM THE DARFUR 23
621 -
LIVE
Joker Effect
7 minutes agoULTRA MEGA STREAM! Let's review things... Also... Joker was right... again! What a surprise :) Also.. what the heck is @NetAxisGroup ?
114 watching -
Jamie Kennedy
1 day agoWhy the Epstein Cover-Up Still Matters | Ep 214 HTBITY W Jamie Kennedy
269 -
LIVE
LIVE WITH CHRIS'WORLD
21 hours agoLIVE WITH CHRIS'WORLD - WE ARE READY FOR ACCOUNTABILITY
140 watching -
LIVE
PudgeTV
5 hours ago🔵 Mod Mondays Ep 68 | The Mike Church Show | Welcome to the New Internet
122 watching -
LIVE
megimu32
46 minutes agoOTS: Snack Attack Nostalgia | Forgotten Treats & Drinks Breakdown
134 watching -
59:57
Donald Trump Jr.
3 hours agoObama Behind the Russia Hoax, Full Coverage Live Lee Smith | Triggered Ep260
45.8K88 -
LIVE
ZWOGs
7 hours ago🔴LIVE IN 1440p! - PUBG, Star Wars Battlefront 2, Splitgate 2, VR Games, and More! - Come Hang Out!
49 watching -
Blabs Games
4 hours agoGori Cuddly Carnage Part 1 | Noob Plays
9.92K1 -
1:02:23
BonginoReport
4 hours agoHunter Denies West Wing Cocaine Was His!- Nightly Scroll w/ Hayley Caronia (Ep.94) - 07/21/2025
59.1K51