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Marketing your Business with a Book
You're an expert at many, many things, but one of them is creating books
that will promote our businesses and we're like the stars of these books.
Is that correct?
Exactly. One of my websites is called ShiftIntoStardom, and everything is about shifting right now. The type of book that I teach you isn't your memoir. It's not a fiction book. and it's not necessarily about what you do in the world, but it's ABOUT what you do in the world. There's a difference. Right? So it doesn't have to be the book it doesn't even have to be a big, big book.
It could just be 20 or 30 pages. It's the one that's going to do the selling for you. You should be able you know, you heard about elevator pitches. Right? You should be able to say in a couple of sentences about what you do.
Right? So in order to say what you do and make it intriguing, for them to ask more questions. You have a book. Right? So the book doesn't have the back-and-forth engagement. So you have to anticipate what the questions are. When you write the book in such a fashion that it anticipates for you what the questions are, but still leaves room for their own individual free will questions. That's the book I'm talking about. It does talk about your program,
but it doesn't give all the how's and the why's and where forth. It just tells you who it's for, and what it'll do for you and gives you examples in the book
of information that you would get if they hired you.
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