Neuromarketing: How Brands are Manipulating Your Brain | Consumer Decisions Documentary
Java Discover | Free Global Documentaries & Clips
147K subscribers
More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products.
One company that has used neuromarketing is McDonald’s. They developed a perfume which was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?
---
SUBSCRIBE for more amazing stories, including free FULL documentaries. At Java Films we have an incredible library of award-winning documentaries: from world-leading investigations to true crime and history, we have something for everyone!
Click the SUBSCRIBE button and make sure to set NOTIFICATIONS to stay updated with all new content!
Sign up to the Java Films Clubs for exclusive deals and discounts for amazing documentaries - find out first about FREE FULL docs: http://eepurl.com/hhNC69
Head to https://www.watchjavafilms.tv/ to check out our catalogue of documentaries available on Demand.
You can also find our docs on :
Amazon Prime Video: https://www.amazon.com/v/javafilms
Vimeo On Demand: https://vimeo.com/javafilms/vod_pages
Like us on Facebook: https://www.facebook.com/JavaFilms/
Follow us on Twitter: https://twitter.com/java_films
Follow us on Instagram: https://www.instagram.com/javafilms.tv/
-
LIVE
Fresh and Fit
2 hours agoAfter Hours w/ Donovan Sharpe
6,716 watching -
LIVE
SNEAKO
4 hours agoSNEAKO X MYSTERY CHRISTIAN GUEST
9,118 watching -
13:37
Plan Bri Uncut
12 hours agoThe Woman Behind The Viral HAWK TUAH Meme Speaks Out For The First Time
33.1K81 -
LIVE
Drew Hernandez
4 hours agoMELTDOWN: LEFTISTS PANIC AFTER SCOTUS TRUMP RULING
3,670 watching -
1:42:30
Fresh and Fit
4 hours agoDonovan Sharpe Returns
37.2K34 -
1:30:05
Kim Iversen
5 hours agoWeekend at Biden's: Jill and Hunter To Keep Propping Up Old Joe, SCOTUS Rules Govt Can Censor on Social
52.5K107 -
28:43
Stephen Gardner
4 hours ago🔴BREAKING: Obama is TERRIFIED of THIS COVER UP Leaking!
38.6K188 -
35:29
Candace Owens
7 hours agoWhy I Left This Religion | Candace Ep 16
47.7K116 -
1:00:59
Lou Dobbs
7 hours agoLou Dobbs Tonight 7-1-2024
59.1K65 -
1:48:30
Donald Trump Jr.
13 hours agoJill & Joe Have Dems Pressing the Panic Button, Taking Your Questions live! | TRIGGERED Ep.150
192K373