As Purple Revolution Blooms, Kashmiri Farmers Are

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Kashmir is traditionally known for its apples, walnuts, saffron, chinar, pine trees and tulips, but this time Kashmir has come into the limelight for the cultivation of lavender.

Nissar Ahmad
Lavender is an aromatic flowering plant cultivated extensively across temperate regions for ornamental use or as a culinary herb.
Lavender cultivation is seen as a big development by the farmers community in Kashmir.
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Lavender cultivation picking up
Lavender in 20 J&K districts
Farmers are happy
1,000 families into business
Official Say
Lavender cultivation picking up
Ghulam Hassan, 52, a farmer from south Kashmir’s Anantnag town said that lavender cultivation is picking up in the valley.
“I have started cultivating the lavender in my fields and there is a good response from everyone. I also have good buyers as well,” he said.

Nissar Ahmad
Hassan said that they are earning good in this business as compared to other work.
“The oil extracted from the lavender has a good price and farmers are earning between Rs 15,000-20,000 from one Kanal of land,” he said.
Another lavender farmer Nisar Ahmad from the Shopian district said that Anantnag’s Serhama lavender farm has become a popular visitor attraction.

“Locals and foreigners make a beeline to witness the lavender bloom. Every day you can witness a huge number of tourists in our fields clicking selfies there,” he said.
He added that this flower is also giving a boost to the tourism industry in Kashmir.
Lavender in 20 J&K districts
Officials said that lavender cultivation is being practised in almost all twenty districts of J&K while Kashmir has taken up this prestigious farming recently.
Cultivation of lavender has changed the fortunes of farmers in J&K under the ‘Aroma Mission or Purple Revolution’, an initiative of the central government towards transforming the lives of UT’s farmers community.
Pertinently, the Purple or Lavender Revolution was launched in 2016 by the Union Ministry of Science & Technology through the Council of Scientific and Industrial Research’s (CSIR) Aroma Mission.
The aim of the mission is to support domestic aromatic crop-based agro-economy by moving from imported aromatic oils to homegrown varieties.
Under the mission, first-time farmers were given free lavender saplings while those who had cultivated lavender before were charged Rs 5-6 per sapling.
Farmers are happy
Farmers are happy with the farming of unconventional aromatic plants under the Aroma Mission. The mission promotes the cultivation of aromatic crops for essential oils that are in great demand by the aroma industry.
In J&K, the Council of Scientific and Industrial Research (CSIR) and the Indian Institute of Integrative Medicine, Jammu (IIIM Jammu) are the two bodies responsible for taking the Aroma MisThe CSIR Aroma Mission is envisaged to bring transformative change in the aroma sector through desired interventions in the areas of agriculture, processing and product development for fuelling the growth of aroma industry and rural employment.
It is expected to enable Indian farmers and the aroma industry to become global leaders in the production and export of some other essential oils in the pattern of menthol mint.
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