How Different Is Lead Generation From Sales?

Guess I really don't need the the whiteboard for this one but I wanna talk about lead generation versus sales. Right. So my company is a lead generation company. We're a marketing agency. That's what we do for our clients. But that's also what our salespeople do. Well, technically, we have two different levels of salespeople. So we have closers and we have salespeople.

Right? Our salespeople, all they do is generate leads, all their whole Their whole point is not to sell the product. Their point is to sell the demo appointment. Right. So that's the biggest difference, like when we're hiring. It's really, really, really easy. I won't say it's easy. It's a lot easier to set up a demo that's free. That's essentially a sale for a lead-gen person than it is to actually get someone to commit, to commit to giving you, you know, a $5,000 more.

Right. So lead-gen versus sales is just kind of two different animals. That's why our company, we start everyone out in lead-gen. So you're making the cold calls. You're getting your conversational down, you're setting up the demos. And then once you set up a demo and you're going to sit in on those demos and by sitting in on those demos, you're going to pick up on what The Closers doing.

And after, you know, and after you've set ten demos that have actually sat, then you'll actually go in, you'll be the one presenting the demo and the closer will be there to help. Once that happens, probably four or five times now you're the closer. You don't have to closer there anymore. And then now we're setting up demos for you.

So it's a really good process. But that's kind of the biggest difference between lead generation and sales. Lead generation is relatively easy. All you have to do is call someone and say, Hey, I want to show you this product. Are you interested? Basically, that's all it is. Whereas sales closing is actually saying, Hey, this is my product. This is why you need it.

And then overcoming any reason why they tell you they don't or helping them find the money. At the end of the day, with our closers, with our new products and everything we've had, I mean, pretty much 100% of the people that we talk to are bought in and it's just about trying to find the money. Right. Because, you know, some of these stores that we deal with, they are very low budgets or they don't have enough product or whatever it is.

Right. So sales is a lot harder than lead-gen. Lead-gen is pretty easy. So that's why we started all of our guys off. there making some, not on the board anymore, but all of our guys in lead-gen make 100 calls a day. So every week we're doing 2 to 3000 calls and we're setting up, you know, 20, 40, 50 demos a week and we're closing deals.

So the process is pretty cool. But yeah, like if you're in the market or if you're looking for a new job and you want a way to make some quick money, it's a quick way to find a way to make some some real money and have it be in residual. And where it can grow and you can grow with the company and then hit a certain social, I guess maybe we're going to have 7social.agency and shoot us a message or whatever.