How to Craft a Catchy Tagline and Slogan That Instantly Hooks Your Audience | Step-by-Step Guide

Seven seconds--that's all the time you have to make a good first impression...No pressure, right?!

When it comes to getting your message out there it can help to have a great opening line. Two of the most important lines to your brand’s story that hook your audience are your tagline and slogan.

Each line offers a promise, sets the tone for what they’re about to get into, and piques their interest making them want to learn more about you.

So we want to take the pressure off by showing you how to craft a catchy tagline and slogan that instantly hooks your audience.

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https://benucreative.com/brand-workbook/

⏱️ CHAPTERS
Intro | 0:00
The Hook to Your Brand Story | 0:15
Lesson Objectives | 0:37
Tagline Vs Slogan | 0:49
Taglines Explained | 1:22
Tagline Trick 1: Focus On Your Brand Promise | 2:54
Tagline Trick 2: Avoid Jargon | 3:34
Tagline Trick 3: Don't Get Fancy | 4:28
Tagline Trick 4: Keep It Short | 5:40
Slogans Explained | 6:17
Brand Workbook | 8:26
Next Steps | 8:42