the basis of comprehensive analysis of the internal and external environment of the enterprise.

The strategy can be formulated through five steps: strategic analysis, strategic sorting, strategic selection, strategic evaluation and strategic matching.

Macro trend analysis of external analysis of strategic analysis: ① PEST analysis (refers to macro environment analysis), P: Politics e: economy s: social and cultural education t: Technology ② SCP analysis (market structure, market behavior and market performance within the industry) industry analysis of external analysis of strategic analysis (the key to the external environment of the enterprise is the industrial environment)