Five Practical Content Marketing Tips For Your Business

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Seven practical content marketing tips. Content is one of the key aspects for SEO. And as they say, content is key. And in theory, if you have a lot of it, it creates more opportunities for you to rank well. Because, like I said, "in theory." Let's go over practical tips that'll help your content perform better.

Resources and Links:
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AnswerThePublic: https://answerthepublic.com/
Canva: https://www.canva.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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Tip number one, content isn't king, but fresh content is king. If you write content and you rank really well, and really high up on Google, don't expect it to last forever. If you write content and you rank really, really high in Google, don't expect it to last unless you keep your content fresh like on Wikipedia. If you can continually keep your content fresh and update it, and not by just a few words or pictures, but instead, continually really improve and make it the best user experience out there, you're going to have a better chance of improving your rankings and staying up there in the long run.

Tip two: content shouldn't be written for search engines. And writing content for users isn't enough either. It has nothing to do with rankings or traffic. So the best solution, write content that converts and adjust your content to also talk about your products and services, and blend them in when it makes sense. This way, you can get traffic and revenue.

Tip three, a picture still says a thousand words. Even if search engines prefer text over visual images, from infographics to animated GIFs, you'll want to use images that convey your message when possible. It drives way more engagement and back links, both from a social media perspective and an SEO perspective.

Tip Four: If you don't have something new to say, figure out something else to say. Just think about it this way, there are over 1.2 billion results for the term "auto insurance" in the United States. You either need to have new stuff to talk about or you need to showcase the information in a different way, such as a visual infographic, to make it stand out. You can also use tools like AnswerThePublic to find new topics that people are interested in that are up and coming,

Tip five: I want you to repurpose your content so you don't get burned out. You aren't just using content for your blog, you're also using it for social media or even podcasting. It's too much work to create content that's unique to each channel, so repurpose it. I tend to create video content first and then I take what's popular and turn it into blog posts, podcasts. I even created, you know, infographic space off of that. And then sometimes I even take the videos and slice and dice them, and use them as reels or quotes. And if I have good quotes, I'll capture them as images and post them up on social media as well. And this helps get the most brand awareness and traffic by just doing something simple: repurposing your content.