LeBron Nike’s world headquarters in Beaverton to commemorate the grand opening of his new building
LeBron James recently stopped by Nike’s world headquarters in Beaverton to commemorate the grand opening of his new building.Within the LeBron James Innovation Center, the NSRL positions Nike for future decades of game-changing products and experiences for all athletes.
Facilities include a full-size basketball court, a 200-meter endurance track, a 100-meter straightaway and an artificial-turf training pitch.
The community working in the space allows for an intersecting mix of talent, from biomechanics researchers and robotics experts to computational designers.
With its cantilevered top floor, the LeBron James Innovation Center is an attention grabber; its boldness is a spectacle of Nike’s sport-research capabilities. On that floor, the Nike Sport Research Lab (NSRL) is reborn, housing the world’s largest motion-capture installation (400 cameras), 97 force plates, body-mapping equipment and so much more. In the words of Matthew Nurse, PhD, VP of the Nike Explore Team Sport Research Lab, “The NSRL is the epicenter of where we work with athletes of all abilities, all backgrounds, all skills and all sports.”
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