Dads and Moms are Salesmen, The Sequel – Being Dad with Phil Lower, September 7, 2022

Surveys indicate that if anything can warm CEOs’ hearts, it is innovation: They need it to remain competitive and to build their businesses. Thus, as a salesperson, you must be an “innovation alchemist.” As the complexity and cost of doing business increases, senior executives often become directly involved in purchasing decisions.

“What you are really selling, and what the customer is really buying, is expertise and your ability to apply it in new ways to improve the customers’ results.”

Studies show that nearly 38% of top executives think of salespeople as colleagues and expect them to develop innovative concepts on their behalf. Become adept at these five procedures:

1. Know when and where to provide your innovation expertise: Sometimes, doing so is inappropriate.
Listen First
Your Values Guide Response
2. Alert your customers to market and regulatory trends and other factors that may affect their businesses.
Your best customer is your family
Teacher’s Union – DOJ calling concerned parents domestic terrorists
3. Stay on the lookout for novel applications.
Creative Ideas Within Values
4. Discover and point out your customers’ needs before they express or even identify them themselves.
REAL Conversations
Looking Forward
5. Don’t be afraid to try new things. Experiment.
Start small
Cooking the perfect burger

Thoughts from Genesis 1:1-4

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