How to Craft An Authentic Brand Personality Your Customers Will Love | Step-by-Step Guide

Your brand might be eye candy, but who's going to want to do business with a brand that has nothing more to offer than a nice logo?

Relationships don't last if they are based only on looks. Personality is the substance of personal connection--it's what brings us together and helps us relate to each other.

Can your audience recognize your brand's voice from its marketing?

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⏱️ CHAPTERS
Intro | 0:00
Standing Out with Brand Personality | 0:15
Components of Personality | 1:20
Advantages of Building a Personality Framework | 2:19
Lesson Objectives | 2:56
Understanding Brand Tone & Voice | 3:08
Defining Who the Brand Personality Represents | 3:47
Types of Brand Tone: Visual & Verbal | 4:34
Brand Atmosphere: Creating a Great Experience Using Tone | 5:38
Brand Personality Archetypes | 6:19
Ranking Your Brand Personality Archetypes | 7:23
Identifying Character Traits for Your Tone | 7:56
Defining Your Character Traits | 8:53
Completing a Tone Chart | 9:26
Personality Trait Dos & Don'ts | 9:59
Personality Trait Use Case | 10:37
Next Steps | 12:07

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