How to Grow an ETF Business with Wesley Gray

Wesley Gray is the founder and CEO of Alpha Architect, an investment platform for building custom, low-fee ETFs.

Wes is a Magna Cum Laude graduate of Economics at The Wharton School, served as a Captain in the United States Marine Corps, has an MBA and PhD in Finance from the University of Chicago.

His interest in bridging the research gap between academia and industry led him to found Alpha Architect, an asset management firm dedicated to empowering investors through education.

In this episode, Aaron and Wes talk about strategies to “beat the market”, how being a professor is the best gig as an entrepreneur, and his biggest advice to entrepreneurs.

Wes’ Challenge: Register at https://alphaarchitect.com/mftf/ to join the March for the Fallen 28-mile ruck march

Timestamps:
00:00 Investing is not a Free Lunch
00:25 Wesley Gray the founder of Alpha Architect
02:05 Good Baseline for Investors
04:49 Preying on Emotions and Desires
07:19 Value Investing
08:05 Using Momentum as Strategy
09:00 Being an Active Manager
12:29 How Asset Management Works
15:30 "AUM literally solves all problem"
18:33 Wesley Gray Bootstrapping
20:29 Best gig as an Entrepreneur is a Professor
23:12 Investment Capital vs Operating Capital
25:25 2 Core Businesses
28:15 Biggest Arbitrage in Business
31:17 Investing 101
34:06 Friction Cost
35:01 Importance of Capital Gains
37:13 Investment Advice
41:24 Wesley Gray's Challenge

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