How to turn your passion into Universal Impact // Todd Cooper

How to turn your Passion into Universal Impact // Todd Cooper

Todd Cooper is a future thought leader who has set an example for sustainable business owners to follow. He started and sold an organic restaurant and subsequently a garden store. Then he created the organic personal care brand Waxelene in the US.
After selling over 2 million units through more than 15,000 stores, Todd had a revelation.

Waxelene was selling close to 50,000 BPA free and 100% recyclable plastic tubes per month. While he was standing in the factory looking at dozens of pallets of plastic tubes and thought to himself, there has to be a way to make this right.

Rather than feeling guilty or complaining, Todd knew there had to be a way to offset this plastic use. He figured if Waxelene could remove as much plastic from the waterways as it was producing, then it would be a plastic neutral business. So he founded KINA, an Australian Not-For-Profit, to enable the removal of plastic and toxic rubbish from the waterways and allow individuals and businesses to be plastic neutral. KINA has removed over 15,000 kilos of plastic and toxic rubbish from the waterways of South East Queensland and planted over 2,000 trees.

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