Disney and Marvel Toy Sales DROPPING?!
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Disney and Marvel Toy Sales DROPPING?!
The true value of an intellectual property lies in the merchandise sales. You know people really connect with a brand when they're willing to buy merchandise based on it. News from WDW Pro over at "That Park Place" reports that insiders within Disney and Marvel are warning that toy sales are waning for both companies and this may indicate a dangerous trend going forward.
Are the reports true? There's a lot to unpack, so let's get into it.
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