Google Ads Call Extension - How To Setup Call Extensions In Google Ads (2022)

In this video, on google ads call extensions l will explain how to properly set up call extensions in google ads.

0:00 Intro
0:08 What Is A Call Extension?
0:53 Setting Up A Call Extension
3:08 Creating A Conversion Action

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

About call extensions
Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions appear, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.

Before you begin
Call extensions are the easiest way to add phone numbers to existing ads. If you attempt to include a phone number elsewhere in your ad text, it may lead to the disapproval of the ad, so if you would like to include a phone number, it is best to use a call extension. You can also create call campaigns.

Example
You own a pizzeria in downtown Chicago, so you add a call extension to your campaign promoting deep-dish pizzas. If a visitor to the windy city searches for “Chicago pizza” on their phone and one of your ads is triggered, this visitor can click through to your website to read your menu or tap the call button on your ad to go straight to your ordering line.

How it works
Here are key points to know about call extensions:

Phone or website: When your call extensions appear with your ad, people see your number or, when their device can make calls, a clickable call button. People can also click on your ad to go to your website.
Business hours: You can set numbers to appear only when your business can take calls.
A call is a click: These clicks on your number cost the same as headline clicks (a standard CPC).
Easy conversion tracking: You can count calls as conversions by turning on call reporting in your account. Only available on the Search Network, call reporting uses Google forwarding numbers to give you detailed conversion information.

Call extensions won't serve with every impression
Like other ad extensions, call extensions don't appear with every ad impression. When the ad auction runs, an algorithm determines whether to show the call extension, and any other extensions to show next to it, based on historical performance and other factors. It is completely normal for call extensions to appear for only a subset of total ad impressions. However, you can do bid adjustments to show your call interaction ads more often.

How your call extensions can appear
In some cases, your call extension may appear in the headline of the ad, similar to a call ad. This can occur when your campaign:

Uses responsive search ads. Learn more about responsive search ads
Has a call extension eligible to serve
Optimizes bids towards a call conversion. Learn more about call conversions
Uses Smart Bidding strategies like Target CPA or Maximize conversions. Learn more about Smart Bidding
When your ad serves with the call extension in the headline, visits to the landing page are reported under the "Call Ad Landing Page" click type. You can disable this functionality by changing any of the above criteria in your campaign.

Call Extensions in google ads are fantastic for generating phone call leads and making an overall successful account. This video will show you exactly how to set up these extensions.